I'm thinking the weather was fabulous everywhere yesterday, because when I look at my Search Ads stats the increase over Saturday is pathetic!
- Money Spent $2.86
- Impressions 2,897
- Views 11
- Favorites 1
- Orders 0
- Revenue 0
Even though it's only day four of seven, I've already reached the same conclusion as everybody else I've heard from about this ad campaign: it doesn't work. So the question I'm always asking myself comes to the forefront for me: What Next? This week's answer: Hit the Pavement! I'm fortunate to live in a cute, historic little town with lots of privately owned shops on our cozy little main street, and this week I intend to knock on some doors and see who would like to feature my gift bags. I will also be launching my line of customizable wine & spirit gift bags and taking them to local wineries to drum up interest.
So, what will you do to market your shop this week?
As always, I can't bear to end my post on such a serious note...About 10 minutes before the bus was due to arrive we realized that today is school picture day for Brett. I ran to furiously fill out the form & write a check, and then it was time for my major challenge: his hair. My son is blessed with a full head of thick hair (well, for now--my dad was bald by the time he was 20) that features these two incorrigible cowlicks that collide right at the crown. I tried everything to plaster them down this morning! Water + gel + furious brushing and combing. Finally we had to declare it good enough so he didn't miss the bus. It was far from perfect, but I can't help but think that someday we'll look at that picture and have a good laugh!
And here's a little something that will maybe give you a good laugh--one of my school pictures. Let's just say it was the 70s...